A practical playbook to build and validate messaging

The Messaging Makeover™

Stop watching inferior competitors win deals because they explain their value better than you do. Get the framework that fixes this in 30 days.

The best startups don't have the best product. They don't have the most funding either. They just explain what they do clearly enough that prospects say "That's exactly my problem" instead of "That's nice."

The problem every startup faces:

You've built something amazing. You've perfected your product. But every time you pitch, prospects zone out.

Sound familiar?

• 67% of prospects zone out during pitches
• 3x longer sales cycles due to confusion
• $100K+ in lost revenue from unclear messaging

While you're adding features, competitors with worse products are winning deals with better messaging.

The messaging makeover

Phase 1: Know your customer
Stop guessing what matters. Discover the exact words customers use to describe their pain.

Phase 2: Build your message
Create messaging that makes prospects say "That's exactly my problem" in 10 seconds.

Phase 3: test & implement
Apply your messaging strategically and measure what actually drives results.

"Marina's framework completely transformed our sales process. We went from confused prospects to qualified demos in just 2 weeks."

What you get

📖 The messaging makeover (40+ pages)
The complete 3-phase framework with step-by-step instructions, real case studies, and implementation strategy.

Bonus: the messaging clarity toolkit
Your plug-and-play companion to put the frameworks into action.

✅ Customer interview script – Exact questions to uncover customer pain points
✅ One-liner worksheet – Fill-in-the-blank templates that pass the "Grandma Test"
✅ Feature-to-benefit translator – Turn tech features into customer wins
✅ A/B testing tracker – Optimize messaging with real data
✅ 30-day implementation plan – Daily action steps and success metrics

You get the system and the tools. Frameworks + templates in one.

The messaging makeover gives you the strategy. The toolkit gives you the copy to plug in.

🎁 Additional bonus materials
✅ Real case studies with before/after messaging
✅ Email templates for customer interviews
✅ Common mistakes guide and troubleshooting tips

Total value: €2,500+ (what clients pay for this system)
Your price: €299 FREE for a limited time

Why this works:

❌ Most messaging advice is theory. This is a proven system.
❌ Most guides give you ideas. This gives you templates.
❌ Most frameworks are complex. This is simple and actionable.

Perfect for:
• Early-stage founders who can't explain their idea clearly
• Scaling startups with inconsistent messaging across teams
• Technical founders who struggle to translate features into benefits
• Anyone tired of hearing "I don't get it" from prospects

About Marina Kogan 🌊

I've spent 5+ years helping 50+ startups transform their messaging. I've seen the same problem over and over: brilliant founders with game-changing products who can't explain what they do.

My clients have:
• Raised $50M+ in funding with clear messaging
• Cut sales cycles in half
• Doubled conversion rates
• Built messaging that scales

I'm sharing this framework because I believe every founder deserves to be understood.

What you get immediately:

• Instant access – No waiting, no email delays
• 40+ page comprehensive guide – Everything you need in one place
• Ready-to-use templates – Just fill in the blanks
• Real case studies – See exactly how others succeeded
• 30-day action plan – Know exactly what to do each day

Everything you need—from clarity frameworks to done-for-you worksheets—all in one place.

The bottom line:

You can spend months guessing what resonates with customers...

Or you can use the proven system that's already helped 50+ startups stop losing deals to confusion.

Your choice.

Learn it, then build it. The messaging clarity toolkit is your shortcut to execution.

Ready to transform your messaging?

Download now and start turning confused prospects into eager customers.

File details:
• Format: Notion templates
• Pages: 40+
• Instant access: Yes
• Updates: Free lifetime updates included